Your buyers ask AI. You can't see what it says about you.

AI search monitoring: see if AI names your brand

Aivting's AI search monitoring shows how often ChatGPT and Google AI answers name you, and who they name instead.

Try it:
Tallyfern Account

Illustrative dataFictional brands and invented numbers, to show how Aivting works. Not a customer's results.

ProjectsTallyfern

Tallyfern

Tallyfern vs Oakmere, Quillmarsh, Draybury and Wendlecott

Oct 27 – Nov 2, 2026 UTC
Visibility42%170 of 406 answers name Tallyfern
Share of voice19%170 of 890 mentions of tracked brands
Avg. position1.7Average rank in 170 answers naming Tallyfern

Visibility by date

Share of AI answers that name each brand

0%25%50%75%100%Oct 27Oct 28Oct 29Oct 30Oct 31Nov 1Nov 2
0%25%50%75%100%Oct 27Oct 30Nov 2
BrandVisibility
Oakmere88%357/406
Quillmarsh59%238/406
TallyfernYou42%170/406
Draybury20%82/406
Wendlecott11%43/406

Prompts

12 active prompts · figures for your brand in the selected window

PromptSearch demandVisibilityAvg. positionDetail
CoreNon-branded · Commercial
57%20/351.9By engine

Part of this demo is open. Pick a plan to see this report for your own brand.

Check your own brand

Illustrative data: fictional brands and invented numbers. Nothing you click here is saved.

What AI search monitoring shows you

Checking your brand in ChatGPT looks simple: type a question, read the answer. Ask the same question again and you can get a different answer, with different brands in it. One check is an anecdote. It can't tell you whether you're winning or losing.

Aivting runs the prompts you choose in each AI engine and turns the answers into three things you can act on. A prompt, in plain terms, is a question your buyer would type, such as "which payroll tool works for a 20-person company?" You pick the prompts, so the numbers describe your market, not a generic one.

The common mistake is treating one screenshot as a trend. A competitor named in this morning's answer may be missing this afternoon, and a slide built on that one answer can send a team after the wrong problem. Rates across many answers, with the count shown, are what make a change worth acting on.

Tallyfern Account

Illustrative dataFictional brands, invented numbers.

Visibility42%170 of 406 answers name Tallyfern
Share of voice19%170 of 890 mentions of tracked brands
Avg. position1.7Average rank in 170 answers naming Tallyfern
BrandVisibilityAnswers
Oakmere88% 357/406
Quillmarsh59% 238/406
TallyfernYou42% 170/406
Draybury20% 82/406
Wendlecott11% 43/406
Illustrative data: fictional brands, invented numbers.

Illustrative dataInvented answer text, not a real AI answer.

Which payroll tool works for a 20-person company?

ChatGPTCollected Oct 29, 2026, 06:10 UTC

Tallyfern · position 3OakmereQuillmarsh

Teams of 20 usually look at Oakmere or Quillmarsh first. Tallyfern is worth a look if you want simple pricing.

Sources cited: blog.payrollreview.example

ChatGPTCollected Oct 28, 2026, 06:10 UTC

Tallyfern · position 1OakmereQuillmarsh

If you're hiring for the first time at around 20 people, Tallyfern is the simplest to set up. Oakmere adds HR features if you need them, and Quillmarsh suits teams spread across states.

Sources cited: tallyfern.example, news.smallbizdesk.example

Whether AI answers name your brand

For every prompt, Aivting records whether the answer names your brand and where it appears. Across runs that becomes a mention rate: the share of answers that name you, shown next to the number of answers it's based on. "Named in 6 of 10 answers" tells you more than a screenshot, because you can see how firm the figure is.

Position in the answer matters too. Being the first brand in a short list reads very differently from a passing mention in the last paragraph, and the report shows which one you got. For example, "named third, after two competitors" and "named first, with a short reason" are both mentions, but only one of them is a recommendation.

Illustrative dataInvented answer text, not a real AI answer.

Which payroll tool works for a 20-person company?

Google AI OverviewsCollected Nov 1, 2026, 06:06 UTC

Tallyfern not namedOakmereQuillmarshDraybury

Several tools are commonly used for 20-person team payroll. A short overview: 1. Oakmere is less suited to 20-person team payroll, according to several reviews. 2. Quillmarsh stands out for 20-person team payroll; reviewers often praise how clear the pay run steps are. 3. Draybury is less suited to 20-person team payroll, according to several reviews. If you need one place to start, Oakmere is the most common choice.

Sources cited: blog.payrollreview.example, news.smallbizdesk.example

Which competitors they name instead

You add the competitors you care about, and Aivting checks every answer for them as well. So when an answer leaves you out, you see who it recommended. Across all answers, that becomes share of voice: your mentions out of all brand mentions in the answers.

When an engine cites pages, Aivting lists those cited sources. They show which articles, reviews and comparison pages the answer leans on, which is often the most practical lead you get: the page that keeps naming your competitor is the page to improve, pitch or answer.

Illustrative dataInvented answer text, not a real AI answer.

ChatGPT · 21 answers for one prompt

ChatGPTCollected Nov 2, 2026, 06:02 UTC

Tallyfern · position 2OakmereQuillmarsh

Several tools are commonly used for 20-person team payroll. A short overview: 1. Oakmere includes 20-person team payroll as part of a wider toolkit. 2. Tallyfern stands out for 20-person team payroll; reviewers often praise how clear the pay run steps are. 3. Quillmarsh is a strong pick for 20-person team payroll and is simple for small teams to adopt. Pricing and features change often, so compare current plans before you buy.

Sources cited: blog.payrollreview.example, tallyfern.example

How the answers change between runs

AI answers vary from one run to the next, and they move over time as models and the pages they read change. That's why a single number is never the whole story. Aivting keeps the full answer as evidence behind every result, so when your mention rate drops you can open the answers and read what changed.

Compared to what? Each figure sits next to your competitors' figures for the same prompts, and next to your own earlier results. You start a run when you want fresh answers; daily automatic runs are on our roadmap.

A worst case and a best case show why this matters. Worst case: your rate falls and you only have the number, so the team guesses. Best case: you open the answers, see that a new comparison article is now cited in most of them, and you know which page to answer.

How AI search monitoring works

You set it up once. After that, Aivting does the collecting and you read the results. The only ongoing work is adding a prompt when a new buying question comes up.

Tallyfern Account

Illustrative dataFictional brands, invented numbers.

ProjectsNew project

New project

One website, the competitors to compare it with, and the questions buyers ask AI assistants.

  1. 1Website
  2. 2Competitors
  3. 3Prompts

Which website are we tracking?

Websitetallyfern.exampleBrand nameTallyfernCategory (optional)Payroll software
CancelStep 1 of 3Continue

ProjectsNew project

New project

One website, the competitors to compare it with, and the questions buyers ask AI assistants.

  1. Website
  2. 2Competitors
  3. 3Prompts

Who do you compete with?

Up to 10. The graph compares Tallyfern with each of them.

Oakmereoakmere.example
Quillmarshquillmarsh.example
Drayburydraybury.example
Wendlecottwendlecott.example
CancelStep 2 of 3Continue

ProjectsNew project

New project

One website, the competitors to compare it with, and the questions buyers ask AI assistants.

  1. Website
  2. Competitors
  3. 3Prompts

What do your buyers ask AI assistants?

Write them the way a buyer would type them. Every run asks each prompt on every engine.

  • Best payroll software for a small business
  • Which payroll tool works for a 20-person company?
  • Easiest payroll app for first-time employers
  • Payroll software that handles contractors and employees
  • Tallyfern vs Oakmere for small business payroll
  • Affordable payroll service for a startup

6 of 20 active prompts

CancelStep 3 of 3Create project

ProjectsTallyfernPrompt

Which payroll tool works for a 20-person company?

Search demand MediumCoreNon-branded · Commercial

All 35 answers are in for this prompt: 21 from ChatGPT, 7 from Google AI Overviews, 7 from Google AI Mode.

By engine

Tallyfern in the answers to this prompt

EngineVisibilityAvg. position
ChatGPT
81%17/21
1.8
Google AI Overviews
14%1/7
—
Google AI Mode
29%2/7
—

ProjectsTallyfern

Tallyfern

Tallyfern vs Oakmere, Quillmarsh, Draybury and Wendlecott

Export
ChatGPTAI OverviewsAI Mode
Oct 27 – Nov 2, 2026 UTC
Visibility42%170 of 406 answers name Tallyfern
Share of voice19%170 of 890 mentions of tracked brands
Avg. position1.7Average rank in 170 answers naming Tallyfern

Visibility by date

Share of AI answers that name each brand

0%25%50%75%100%Oct 27Oct 28Oct 29Oct 30Oct 31Nov 1Nov 2
0%25%50%75%100%Oct 27Oct 30Nov 2
BrandVisibility
Oakmere88%357/406
Quillmarsh59%238/406
TallyfernYou42%170/406
Draybury20%82/406
Wendlecott11%43/406

Prompts

12 active prompts · figures for your brand in the selected window

PromptSearch demandVisibilityAvg. positionDetail
Which payroll tool works for a 20-person company?
CoreNon-branded · Commercial
57%20/351.9By engine
Best payroll software for a small business
CorePriorityNon-branded · Commercial
0%0/35—By engine
Easiest payroll app for first-time employers
CoreNon-branded · Commercial
41%14/341.5By engine

ProjectsTallyfernPrompt

Which payroll tool works for a 20-person company?

Search demand MediumCoreNon-branded · Commercial

Visibility57%20 of 35 answers
Avg. position1.9over 20 answers that name Tallyfern

Answers

35 counted · newest first

ChatGPTCollected Nov 2, 2026, 06:02 UTC

Tallyfern · position 2OakmereQuillmarsh

Several tools are commonly used for 20-person team payroll. A short overview: 1. Oakmere includes 20-person team payroll as part of a wider toolkit. 2. Tallyfern stands out for 20-person team payroll; reviewers often praise how clear the pay run steps are. 3. Quillmarsh is a strong pick for 20-person team payroll and is simple for small teams to adopt. Pricing and features change often, so compare current plans before you buy.

Sources cited: blog.payrollreview.example, tallyfern.example

Google AI ModeCollected Nov 1, 2026, 06:07 UTC

Tallyfern not namedOakmereQuillmarsh

When it comes to 20-person team payroll, these are the tools that come up most: 1. Oakmere is sometimes criticized for 20-person team payroll, as some users mention gaps in reporting. 2. Quillmarsh is sometimes criticized for 20-person team payroll, as some users mention gaps in reporting. Pricing and features change often, so compare current plans before you buy.

Sources cited: news.smallbizdesk.example, news.ledgerweekly.example

Google AI OverviewsCollected Nov 1, 2026, 06:06 UTC

Tallyfern not namedOakmereQuillmarshDraybury

Several tools are commonly used for 20-person team payroll. A short overview: 1. Oakmere is less suited to 20-person team payroll, according to several reviews. 2. Quillmarsh stands out for 20-person team payroll; reviewers often praise how clear the pay run steps are. 3. Draybury is less suited to 20-person team payroll, according to several reviews. If you need one place to start, Oakmere is the most common choice.

Sources cited: blog.payrollreview.example, news.smallbizdesk.example

ProjectsTallyfernGap analysis

Gap analysis

Sites AI answers cite when they name a competitor but not Tallyfern, ranked by those answers. Good places to get Tallyfern mentioned.

ChatGPTAI OverviewsAI Mode
Oct 27 – Nov 2, 2026 UTC

Sites

6 sites

SiteGap answersAll citing answersNaming TallyfernCompetitors named
blog.payrollreview.example Editorial · 2 pages751063129%DrayburyOakmereQuillmarshWendlecott
news.smallbizdesk.example Editorial · 3 pages741012727%DrayburyOakmereQuillmarshWendlecott
forum.founders.example UGC · 4 pages56873136%DrayburyOakmereQuillmarshWendlecott
blog.hrstackguide.example Editorial · 1 page26260DrayburyOakmereQuillmarshWendlecott
blog.payrollcompare.example Editorial · 1 page25250DrayburyOakmereQuillmarshWendlecott
news.ledgerweekly.example Editorial · 1 page19321341%DrayburyOakmereQuillmarshWendlecott

We check the names in each AI answer. We don't read the cited pages, so a page may not mention a competitor itself. Updated Nov 2, 2026.

ProjectsTallyfern

Tallyfern

Tallyfern vs Oakmere, Quillmarsh, Draybury and Wendlecott

Export
Visibility42%170 of 406 answers name Tallyfern
Share of voice19%170 of 890 mentions of tracked brands
Avg. position1.7Average rank in 170 answers naming Tallyfern

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A read-only link to this project's dashboard, for people who don't have an account.

Shown once: copy it now. To send it again later, create a new link.

Illustrative data: fictional brands, invented numbers. The pointer shows where you'd click.

What do you do with the results? Start with the prompts where competitors are named and you aren't. Read those answers, look at the sources they cite, and you'll usually find the pages that decide the outcome.

What to look for in AI visibility tools

If you're comparing AI visibility tools, Aivting is one of them, so use this checklist as a fair test for any tool you look at, ours included. The good thing about checking by hand: it's free and you can ask anything. The less good thing: it doesn't scale past a handful of prompts, and it keeps no history. Here's what a tool should add on top.

  • Repeated runs, with the sample size shown.

    A rate without the number of answers behind it can't be checked or compared.

  • The answer itself, not just a score.

    If you can't read the answer, you can't explain a drop to a client or to your head of marketing.

  • Competitors in the same answers.

    Your own mention rate means little until you see the brands named next to you.

  • The engines your buyers use.

    ChatGPT and Google's AI answers behave differently. Ask which engines are live today, not which are planned.

  • The sources answers cite.

    They point to the pages that shape the answer, which is where your next piece of work usually starts.

  • Prompts you control.

    Generic prompts measure generic things. Your buyers' real questions measure your market.

  • Limits you can understand.

    Before you compare prices, know what counts as a prompt and how often it runs.

Most AI search monitoring tools will pass some of these. Score each one against the full list before you commit.

A fair way to compare: give every tool you trial the same short list of prompts and the same competitors. Then open the answers behind the numbers. If two tools disagree, the one that shows its evidence lets you see why.

Tallyfern Account

Illustrative dataFictional brands, invented numbers.

ProjectsTallyfernPrompt

Which payroll tool works for a 20-person company?

Search demand MediumCoreNon-branded · Commercial

By engine

Tallyfern in the answers to this prompt

EngineVisibilityAvg. position
ChatGPT
81%17/21
1.8
Google AI Overviews
14%1/7
—
Google AI Mode
29%2/7
—

One LLM visibility tool for the engines your buyers use

Your buyers don't all ask the same assistant, so an LLM visibility tool that watches one engine shows you part of the picture. Aivting tracks the same prompts and competitors in ChatGPT, Google AI Overviews and Google AI Mode on every plan. You can compare them side by side.

  • ChatGPT

    ChatGPT answers buying questions in its own words and can name brands outright, with or without sources. The wording changes between runs, so the same question can recommend a different shortlist an hour later. See how AI visibility tracking records each answer.

  • Google AI Overviews

    The AI summary that appears at the top of some Google results, above the classic links. Being named there counts before anyone scrolls, and whether an AI Overview appears at all depends on the query. See what AI visibility tracking checks for each prompt.

  • Google AI Mode

    Google's conversational search mode, where a full answer replaces the results page and follow-up questions continue the thread. Included in every plan.

One prompt list, one competitor list, every engine. That keeps the comparison honest: if you're named in ChatGPT and missing in AI Overviews for the same question, you know where to look first.

An AI search tracker your whole team can read

Numbers only help if the person reading them knows what they mean. Aivting shows each result as a plain statement with its evidence: the prompt, the engine, whether you were named, who else was, and the answer itself.

That suits in-house marketers and SEO leads who need to explain AI visibility to people who don't live in it. Agencies can use it the same way for a client's brand. For example, a monthly report line could read "named in 12 of 20 answers this month, up from 9 of 20 last month", with the answers attached. Nobody has to trust a black-box score.

Different readers need different depth. A marketing lead wants the headline: are we named more or less than last period, and than our main competitor? An SEO or content specialist wants the detail: which prompts moved, which sources the answers cited, and which pages to work on. Both read the same results, at the level they need. And when someone asks where a number came from, the answer is one click away instead of a long explanation.

It also changes the conversation. When AI search tracking shows a competitor named first in most answers for your core question, the next step is concrete: read the answers, check the cited sources, and decide which pages to fix. Compare plans and pricing to see which plan fits the number of prompts you need.

Plans and pricing

See pricing

Aivting comes in three plans, priced per month in US dollars: Solo at $29.90 for 20 prompts, Agency Lite at $189.90 for 100 prompts and Agency Pro at $990 for 500 prompts. Pay yearly and save 20%. For business use. Prices exclude tax, which is added at checkout. Each plan lists exactly what it includes, so you can compare them in one table. Start from the number of prompts you want to track; that usually decides the plan.

AI search monitoring FAQ

Which AI engines does Aivting track?

ChatGPT, Google AI Overviews and Google AI Mode on every plan. You use the same prompts and competitors in each engine, so the results compare directly.

How is this different from SEO rank tracking?

Rank tracking records a fixed position in a list of links. AI answers have no fixed list: they're written fresh each time, so Aivting measures how often you're named, where, and next to whom.

Who is Aivting for?

Marketers who need to know how AI answers present their brand: in-house marketing and SEO teams, and agencies that track a client's brand the same way.

Start AI search monitoring today

Create your account, add your first prompts, pick your competitors and see where your brand stands in AI answers.